The passion behind the creation of INLEDE is “People Matter”. As President and CEO of INLEDE, Cheryl Arbelaez’s primary goal is the discovery, growth and development of the individual. For those who know Cheryl, whether in a business setting or personal setting, know her motto is “People Matter”. After working in management consulting to improve efficiency and bottom line results, Cheryl quickly realized that there is no process that will be improved without the people. Everyone has gifts, strengths, talents and abilities, and the goal behind the creation of INLEDE is to help our clients develop those attributes to reach their full, “naturally creative” potential.